Cameron Moll Go to the source
Twitter Unveils “Promoted Tweets” Advertising Plan : Claire Cain Miller, reporting for The New York Times: The advertising program, which Twitter calls Promoted Tweets, will show up when Twitter users search for keywords that the advertisers have bought to link to their ads. Later, Twitter plans to show promoted posts in the stream of Twitter posts, based on how relevant they might be to a particular user…. When a Twitter user searches for a word an advertiser bought, the promoted message will show up at the top of the results, even if it was written much earlier. The posts say they are promoted by the company in small type, and when someone rolls over a promoted post with a cursor, it turns yellow. Best Buy, Virgin America, Starbucks, and Bravo are among the first advertisers, but expect that list to grow by the thousands very shortly. … Read the rest here