A Typographic Refresh
A little over five years ago, Greg Storey suggested Whitney for the SimpleBits logotype that went along with a previous brand update . I’m thankful he did, because since then it’s become a favorite typeface around these parts, eventually becoming the base for the current ‘SB’ mark. Over the next few years, Hoefler & Frere-Jones catalog became my standard go-to font choices for presentation slides. I was hooked. Over the weekend I made some subtle design tweaks here, and some not-so-subtle type refreshing. I’m honored to be beta testing H&FJ’s forthcoming webfonts offering. … Read the rest here