Posts Tagged marketing

The 5 P’s of Twitter’s runaway success

Cameron Moll Go to the source

Hi there, respected Twitterer. Follow me at @ cameronmoll . Twitter , the social ______ application for which no one can accurately describe its purpose (except this video ), became a runaway success last year. The San Francisco-based startup added 70% of its subscriber base in 2008 and is steadily growing in 2009, with an estimated 5,000 to 10,000 new accounts opened every day ( source ). Actually, I think we enjoy claiming we can’t describe what Twitter is, yet a closer inspection of it yields not only a better understanding of it but also why it’s become so prevalent in the media lately. And when that kind of inspection occurs, it’s not surprising to the inspector why Twitter is where it’s at today. … Read the rest here

Recent job listings (and job search data)

Cameron Moll Go to the source

I was reviewing analytics data for Authentic Jobs this morning, and some figures emerged that are remarkable, but also somewhat unsurprising: For the same monthly period one year ago, visits to the site have increased by 45.9% and average time on the site has increased by 22.9% . For the same annual period one year ago (technically two years ago), visits to the site have increased by 76.0% and average time on the site has decreased by 5.1% . I say somewhat unsurprising because given the current economic climate, one can assume traffic to online job boards has increased in the last 6-12 months. Indeed, a recent report from comScore confirms this assumption: Job search ranked as the fastest growing U.S. online category in 2008 . Had comScore’s study included other countries, the same trend would likely have emerged. … Read the rest here

Speaking at HOW Design Conference in June

Cameron Moll Go to the source

I’ve been reading HOW magazine on and off almost since I began my career as a designer 11 years ago. Every issue seems chock full of inspiring design, interviews with other designers I admire, and the like. Most issues land a permanent spot on my bookshelf. For almost as long as I’ve associated myself with the magazine, I’ve had two wishes. … Read the rest here

Is your website like a leaky bucket?

Andy Budd Go to the source

A lot of companies make money by driving traffic to their sites through marketing or SEO campaigns in the hope that some of their visitors will turn into customers. This makes sense when attention is plentiful and online marketing is cheap. However as marketing costs rise and attention becomes increasingly scarce, companies need to look outside of the traditional marketing funnel. Rather than simply increasing traffic, companies need to start focussing on conversions. … Read the rest here

Is your website like a leaky bucket?

Andy Budd Go to the source

A lot of companies make money by driving traffic to their sites through marketing or SEO campaigns in the hope that some of their visitors will turn into customers. This makes sense when attention is plentiful and online marketing is cheap. However as marketing costs rise and attention becomes increasingly scarce, companies need to look outside of the traditional marketing funnel. Rather than simply increasing traffic, companies need to start focussing on conversions. … Read the rest here

Don’t treat your website like a commodity

Andy Budd Go to the source

The traditional approach to product development involves coming up with new idea and then driving as many people towards that product as possible, in the hope that some of them will want it. As such we adopt the language of marketing, and talk about marketing funnels and conversion rates. If our marketing department has done a good job they will have created a campaign that not only generates traffic, but creates a previously unrecognised need. Tired? Need a break? Why not have a KitKat? … Read the rest here

Are Social Media Consultants Harming Social Media?

Andy Budd Go to the source

The logic goes like this. The traditional marketing funnel is broken. You can’t just throw a bunch of money at an advertising campaign and have that turn into customers. At least not to the levels you could when there were just three channels or four channels of communication. The web and social media has changed all that. So rather than waiting for customers to come to you, you have to go to them and engage with them in the same way they engage with each other. … Read the rest here

Usability as a Marketing Tool

Andy Budd Go to the source

Despite being 2009, one of the biggest complaints I hear from people when describing their online activities is how difficult websites are to use. People get amazingly frustrated when they’re trying to do something seemingly simple and the website continuously gets in the way. It’s almost as though the people designing or commissioning the website haven’t used it themselves. For most consumers this idea seems incredible, but sadly it’s largely still the case. … Read the rest here

Reflections

Snook Go to the source

It’s that time of year when people see the big number roll over and decide to reminisce over good times and bad, and talk of where they plan to go until the big number rolls again. This blog post will be no exception. On the Personal Front It’s interesting to look at last years pontificating . In some ways, things haven’t changed. … Read the rest here

How your online business can survive a global recession

Andy Budd Go to the source

Traditional business is simple. You create a product or service you think customers will want, and then spend money to drive people towards that product or service. If you’re lucky, some of those people will want to user your product or service and you’ll make money. This can be through direct charges or, in the case of content creation, selling this attention on to other companies. During times of economic slowdowns, marketing budgets are usually the first things to be cut. … Read the rest here

Live: InfoCamp 2008 - Plenary: Tamara Adlin

Digital Web Go to the source

Day two kicks off with Aaron giving thanks to sponsors. Aaron then asks the audience about the sessions that occurred yesterday and what they found interesting and if there could be sessions today to expand on that. Audience is talking about things they learned from yesterday. Topics include Dutch libraries, Creative Commons, privacy on the web, EULA s, Denim, financial banking, etc. Rachel comes up to introduce Tamara Adlin. Tamara takes the stage. … Read the rest here

Live: InfoCamp 2008 - Unconference: Using openspace for collaboration

Digital Web Go to the source

Bryce Johnson is giving a talk about unconferences, what they are, how they came to being. He starts off his talk about barcamp and how that spurred the first generation of unconferences. He went on to explain TransitCamp, etc. “Open Space is a technique and unconferences are an interesting way for collaboration.” Organizing – InfoCamp spent 6 months organizing event. While Bryce believes this because some people like to organize events. He asked me about Refresh Seattle and how much time I put in to it a month… about 2 hours for me personally… Read the rest here

Live: InfoCamp 2008 - 3D Prototyping

Digital Web Go to the source

Rachel Elkington and Aaron Louie are doing a workshop on 3D Prototyping. The concept is based on product design. essentially we will be tasked to build a 3D Prototype and the interface is basically a version of a portable holodeck (yes, like from Star Trek). Right now the audience is contributing ideas and inspiration to the prototype and Aaron is writing them down. … Read the rest here

Self loathing for Sumo

Job description interestingness at Authentic Jobs

Cameron Moll Go to the source

So, this month I figured I’d do something a little different to expose some of the great job opportunities found at Authentic Jobs. I’ve plumbed through most of the listings currently on the site, and I’ve made note of some of the interesting job descriptions, perk benefits, and stuff I personally find appealing. Full-time (International) Not only is it probably the best email campaign software available online, but Campaign Monitor also offers one of the most enjoyable user experiences I’ve had with any web app. They’re seeking a Web/Interface Designer in Sydney, Australia, one who’s passionate about continuing to create enjoyable user experiences. Full-time (U.S.) Quiksilver is seeking a Graphic Designer in their internet marketing department in Huntington Beach, “the largest stretch of uninterrupted beachfront on the West Coast” (H.B… Read the rest here

Review: SumoSac lounge seat

Cameron Moll Go to the source

Readers who’ve visited this site for a few years may recall the review I did of the Sumo Omni bean bag chair . Once again, Sumo contacted me and offered to send a sample for review, and I agreed. What I wasn’t prepared for, however, was the ginormocity of the thing. I came home to the largest and heaviest package I think I’ve ever received, and inside was a SumoSac . Unlike the Sumo Omni, the SumoSac contains “shredded furniture grade urethane foam” which creates a very soft sitting space that can be reshaped to your liking… Read the rest here