Posts Tagged marketing

Don’t Expect Applause

Cameron Moll Go to the source

Don’t Expect Applause : Seth Godin: If your work is filled with the hope and longing for applause, it’s no longer your work—the dependence on approval has corrupted it, turned it into a process where you are striving for ever more approval. Who decides if your work is good? When you are at your best, you do. If the work doesn’t deliver on its purpose, if the pot you made leaks or the hammer your forged breaks, then you should learn to make a better one. … Read the rest here

‘Paper’ for iPad

Cameron Moll Go to the source

‘Paper’ for iPad : There are so many things right about this app. The lovely watercolor, miniature sketchbook icon. The marketing site. The “take this everywhere life takes you” video above. … Read the rest here

Of bits and butterfly effects

Snook Go to the source

I’ve never been so vain as to think I’ll have much impact on the world. I never wanted to be president. I never wanted to be a doctor. I’ll almost assuredly never go to war to fight for my freedom and the freedom of others. Way too much responsibility. … Read the rest here

Plot Device

Cameron Moll Go to the source

Plot Device : Really clever short film — and marketing stunt — demonstrating the capabilities of Magic Bullet , which is essentially a host of pre-built color filters and effects for programs such as Final Cut and After Effects. … Read the rest here

How I Learned to Stop Worrying and Love SXSW

Andy Budd Go to the source

I’ve been coming to SXSW for 7 years and I’ve seen it change from a small and intimate event to the tech sector’s equivalent of Glastonbury. Back then bloggers were king and CSS2.1 was the hot technology of the day. Today the conference has gone from 2,500 people to an astonishing 25,000. Blogging is considered old hat, and the new tech superstars are the start-up founders, the professional publishers and the best selling authors. … Read the rest here

Instagram CEO Kevin Systrom: 30-Second Rule for App Success

Cameron Moll Go to the source

Instagram CEO Kevin Systrom: 30-Second Rule for App Success : Speaking of Instagram, this is some sharp thinking by Kevin Systrom on pairing down features for the initial stages of an app: [Instagram] has come a long way since its first iteration, a feature-laden app called Burbn that lacked a simple value proposition. To founder and CEO Kevin Systrom, simplifying the product — paring it down into an app that enables users to share beautiful photographs quickly — was the smartest business decision his team made - and a strategy other developers should take to heart. ‘Products can introduce more complexity over time, but as far as launching and introducing a new product in to the market, it’s a marketing problem,’ Systrom tells Fast Company. ‘You have to explain everything you do, and people have to understand it, within seconds.’ … Still, there were benefits to its see-what-sticks approach: The team realized its users were gung-ho about Burbn’s photo-sharing capabilities and filters. … Read the rest here

Interview with The Satorialist’s Scott Schuman

Cameron Moll Go to the source

Interview with The Satorialist’s Scott Schuman : Scott Schuman ( The Satorialist ) really shines in this piece, coming across as a really down-to-earth guy who stumbled onto fame. It’s a promotional video for Intel, but thankfully it’s light on marketing noise. And no details about the equipment used are listed, but I would be willing to bet it was shot with a 5D or 7D . Update: Close. It was 1D Mark IV in the hands of Joe Aguirre (thanks Fabian Sasson ). /via Jon Heslop … Read the rest here

Iceland Air

Andy Budd Go to the source

A couple of months ago I traveled to Reykjavik as a guest of Iceland Air to speak at a web design conference they were sponsoring. My talk was all about delivering exceptional customer service so it’s ironic that I received some of the worst customer service I’ve ever experienced at the hands of their UK team. It all started when my bags got lost of the return journey. Loosing bags seems an unavoidable part of modern air travel and I’d had lost bags successfully returned in the past so wasn’t that worried. I simply logged the loss at Heathrow and two days later my bag was found and delivered to me. However upon receipt of the bag I noticed that it was lighter and decidedly less bulky that I remembered… Read the rest here

To Self-Publish or Not to Self-Publish

Cameron Moll Go to the source

To Self-Publish or Not to Self-Publish : I seem to be on a kick today quoting myself and others, so bear with me. Eric Karjaluoto

Microsoft Calling. Anyone There?

Cameron Moll Go to the source

Microsoft Calling. Anyone There? : Ashlee Vance, reporting for The New York Times: Stylish designs, an emphasis on flashy social-networking features and an all-out marketing blitz were meant to prove that Microsoft could build the right product at the right time for the finickiest customers

Android and the 22 Immutable Laws

Cameron Moll Go to the source

Android and the 22 Immutable Laws : Scott Sykora: When people talk about Andoid

Why I Dislike

What You Can Learn From Panic

Cameron Moll Go to the source

What You Can Learn From Panic

The best products sell them selves

Andy Budd Go to the source

The concept of ‘Pull Marketing’ is all the rage at the moment. In the age of the Mad Men, selling a new product was easy. You’d be handed a commodity product like toothpaste or washing powder and set about building a brand to set it apart from the competition. You would then buy advertising space on a small number of influential marketing channels and wait for the sales to roll in. … Read the rest here

Generation Y-pay

Andy Budd Go to the source

After trying to convince us that we’re funding terrorism , equating us to petty thieves and calling us cheapskates , the UK film and TV industry have decided to take a more positive response . I’m surprised it’s taken them so long to realise people see the weakness in their arguments and that their actions may actually be having the reverse affect . While the UK film and TV industry tries to convince us that every download equates to a lost sale, simple logic shows this not to be the case. People who download music and movies still buy CDs, they still rent DVD s and they still go to the cinema. Sometimes even more so. Downloading is just another content channel and one that is used for sampling new artists or consuming media that we probably wouldn’t have paid for anyway… Read the rest here

Recent job listings, testimonials, and 100th Kiva loan

Cameron Moll Go to the source

If there’s one thing I enjoy most about running Authentic Jobs , it’s hearing positive feedback from customers. Not every employer finds the right candidate, mind you — that’s why the money-back guarantee in place. But many do. Here are a few recent testimonials. … Read the rest here

Recent job listings

Cameron Moll Go to the source

A few weeks ago I received the following remarks from Jeff Lin, an Authentic Jobs customer and founder of Bust Out Solutions : Just wanted to let you know that I posted a job probably two years ago for a designer, got several responses, and ultimately found one guy who I tried to hire. It didn’t work out at the time, but we kept in touch, and I finally hired him a few months ago. It’s worked out great, and we recently launched Best Buy Idea X . I’m happy with the design, and in part thanks to Authentic Jobs for helping me find great talent! Employers continue to find talented web and creative professionals through Authentic Jobs , which has been filling full-time and freelance positions throughout the globe since 2005. … Read the rest here

Unite

Hicksdesign Go to the source

Today, Opera launched it’s jewel in the Opera 10 crown: Unite . Around 3 years in the making, this service and it’s API s allow you to easily share content from your computer to the world at large or just a select group of friends. It’s an ad-hoc personal webserver where you just choose a service (Photos, Media, Files. etc) and tell it where that content is – Unite does the rest. Lawrence Eng’s post on labs.opera.com does a great job of explaining Unite further. I was a little nervous that the marketing talk (“Reinvent the web”, “servers belonging to strangers”) would distract from what is a great fun service and idea. … Read the rest here

Unite

Hicksdesign Go to the source

Today, Opera launched it’s jewel in the Opera 10 crown: Unite . Around 3 years in the making, this service and it’s API s allow you to easily share content from your computer to the world at large or just a select group of friends. It’s an ad-hoc personal webserver where you just choose a service (Photos, Media, Files. etc) and tell it where that content is – Unite does the rest. Lawrence Eng’s post on labs.opera.com does a great job of explaining Unite further. I was a little nervous that the marketing talk (“Reinvent the web”, “servers belonging to strangers”) would distract from what is a great fun service and idea. … Read the rest here

Free download: Good vs. Great Design (summary)

Cameron Moll Go to the source

If you’ve not yet signed up for next month’s HOW Design Conference in Austin, Texas, now is the time to do so. The conference organizers have been gracious enough to allow me to publicly post the handout that will be provided in my session, “Good vs. Great Design”. This 10-page summary of my presentation is something I’ve been hoping to compile for quite some time now, and HOW has finally provided the impetus for making it happen. Download good-vs-great.pdf (PDF, 588 KB) Highlights from other sessions and speakers include: Print to Web Breakthrough The Secret of Project Management for In-House Designers Keeping Creative Control with Difficult Clients Communicating Up, Down and All Around the Organization 10 Things You Didn’t Know Fonts Could Do Craft + Activism = Craftivism Studio tours (frog design, Olive Interactive Design & Marketing, others) for pre-conference attendees DJ Stout (Pentagram), Thomas Phinney (Adobe), Cynthia Rapp (Cartoon Network), Lia Braaten Hager (Proctor & Gamble), and nearly 50 other speakers Hope to see you there. … Read the rest here