Hicksdesign Go to the source
It’s all too often the case that as soon as a project is finished, I’m on to the next one in the queue, without any time to stop. I’m sure others know this feeling – there’s no time to reflect and blog about the work you’re doing. So here starts the catch up… Back in April, a project I was involved in was finally launched, the new Identity and website for Five Details , previously known as ExtendMac, whose “Flow”: FTP client won a Runner up prize in the prestigous Apple Design Awards in 2008. Brian Amerige, who created Flow was getting ready to release a new iOS app called Seamless to coincide with the relaunch, and Hicksdesign were bought on board to create a new identity and website. After a few different explorations, we settled on the simple logo of the 2 ‘D’ shapes that together form a ‘5’ in the negative space: The logo has white and orange variants, working on either a white or dark background, as well as ‘layered’ version, for use in backgrounds: Brian and I discussed suitable type treatments, and I felt that LFT Etica was the right fit for this project… Read the rest here