User Research ain’t no Magic Bullet
User research is an extremely powerful tool (or set of tools) for understanding customer needs and behaviours. As digital projects grow in size and complexity, the risk of building the wrong thing becomes an increasing danger. So it makes sense to spend a portion of your budget to ensure that you’ve done the due diligence and are investing wisely. Marketing teams have known this for years, so few company’s would dream of launching a product or service without first understanding the market and ensuring product-market fit. However for some reason this hasn’t filtered into the world of digital products… Read the rest here