Why Friends Reunited Failed
I was recently interviewed by the Independent on Sunday to get a design perspective on why Friends Reunited ultimately failed. However rather than the design of the site, I think the design of the system was ultimately to blame. Friends Reunited was one of the first “Social Networks” in the UK, long before the term had even been coined. Like all good web applications it made something that was difficult to do in the real world, incredibly easy. You could now re-connect with people from your past and spark up new friendships. It also tapped into two basic human traits; curiosity and gloating… Read the rest here