My response to the question of speculative pitches
A few nights ago I attended a UX-Bri session where one of the speakers floated the idea of doing free usability testing in order to win projects. I asked about the moral implications of this and was surprised by the response. While the audience largely disagreed with the idea of speculative design work, it seemed that speculative UX work was somehow more acceptable. The speaker later cc’d me into an email question from one of the audience members querying my negative reaction to speculative pitching so here was my response… “Dear XXXX, There has been a debate over the subject of speculative work running within the design community for some time now, so I thought it was worth raising the issue. One side of the argument states that helping a client solve their problems for free, before being awarded a contact is bad practice… Read the rest here