Cameron Moll Go to the source
Instagram CEO Kevin Systrom: 30-Second Rule for App Success : Speaking of Instagram, this is some sharp thinking by Kevin Systrom on pairing down features for the initial stages of an app: [Instagram] has come a long way since its first iteration, a feature-laden app called Burbn that lacked a simple value proposition. To founder and CEO Kevin Systrom, simplifying the product — paring it down into an app that enables users to share beautiful photographs quickly — was the smartest business decision his team made - and a strategy other developers should take to heart. ‘Products can introduce more complexity over time, but as far as launching and introducing a new product in to the market, it’s a marketing problem,’ Systrom tells Fast Company. ‘You have to explain everything you do, and people have to understand it, within seconds.’ … Still, there were benefits to its see-what-sticks approach: The team realized its users were gung-ho about Burbn’s photo-sharing capabilities and filters. … Read the rest here