Designing web sites to suit search engine crawlers
The importance of getting top search engine rankings is critical and nobody understands that better than online marketers. They devote a lot of time in search engine optimization (SEO). Here are some key designing elements that need to be remembered during web optimization process
CSS (Cascading style Sheet)
Using CSS is an important element in the SEO function. It is commonly used as standardizes the look and appearance of your website. It is recommended that you use external CSS so that your HTML coding becomes precise. CSS can greatly reduce the length of your coding.
Content Management Software (CMS)
The CMS must have the following features:
It allows you to define different templates for different pages and allows for greater flexibility in optimizing the content of the page
CMS defines title and meta tags for all web pages thereby making it more compatible with search engines.
CMS allows you to generate new static HTML based pages instead of dynamic pages.
HTML code validation
In keeping with good web designing practices, ensure that your HTML is validated and completely free from errors. Errors driven code can cause problems for search engines crawlers in indexing your page properly and might obstruct your website from gaining top search engine rankings.
Graphics
The main feature if any SEO is excellent content quality. Graphics should be used on the top of your website. Use relevant alt text for all images. Optimize the size of images as large images take a lot of time to load.