Attractive web design
A lot of factors go in designing a good web site. It has to be attractive to the eye, consistent and with correct and informative content. The site has to satisfy the customers’ needs for them to keep coming back.
Your online business may be selling products or services, but it has to be easy to build, maintenance-free, low cost, credible, and attracting a lot of traffic.
Factors to consider while designing a site.
- First discern your customer. Identify your customer and the customer’s needs. Then cater to your customers needs. If your site is for professionals keep it clean and business like. If the site is to attract young adults make it informal and lively.
- Keep your focus on the product or service you are selling. Do not clutter it with unnecessary unrelated products.
- You have to capture the viewer’s attention instantly. Minimize your load time by keeping the graphics small. Compress them where possible, and avoid too much of flashy technology, unless absolutely needed, like, JavaScript, Flash, Streaming Audio/Video, animation, otherwise the content will be lost.
- Build credibility. You have to build credibility to attract customers. Have a privacy statement and provide a clear link to it from every page on the site as well as from the location asking the visitors for personal information. Provide legitimate contact information on line.
- Navigation should be simple. Simple and smooth navigation adds to the convenience of the visitors. Add powerful search and catalog features.
- Consistency – A good quality design that is appealing to the eye and mind has to be consistent throughout. The theme, content, and colors should be consistent all through.
- Personalize your website. This provides you the analytic tools to assist cross-selling and up-selling when the customer is buying online.
- Informative content. Your content should be informative and should convey what they want to know. The information should be accurate in content, grammar and language.
- Make your website interactive. Add feedback forms as well as email forms that allow your potential customers to ask you any queries they might have pertaining to a product.
